The internet has undoubtedly transformed the casino industry, opening it up to a new audience and expanding its revenues. Worth over $46 billion worldwide, the global online gaming market is anticipated to be valued at more than $94 billion in 2024.
While online gambling sites are places for gamers to play their favorite casino games, these brands are just as savvy on social media platforms. As such, let’s take a look at how social media has impacted online casino games.
The Shift to Online Gaming
Just twenty years ago, people had to visit a land-based gambling venue to quench their gambling desires. But with the advent of the internet, Online gaming sites emerged and they instantly became popular among the gambling community. Today, online gambling revenues even surpass land-based gambling revenues. And, albeit that social media has become involved with gambling, it has certainly helped the online gambling industry to increase revenues.
Expansion Offered By Social Media
One of the major elements of social media platforms is that they offer expansion to online gambling sites. Today, players no longer need to visit a gambling site, as most casino games are available on social media. What’s more, knowing that most people use social media on a daily basis, casino operators distribute information about their games and bonuses via social media. That way, social media sites effectively retain the existing players and also attract new ones. To wrap it up, online gambling sites need social media platforms to expand their influence and attract new clients.
The concept of viral videos has been around for quite some time, but it is now used by casino operators to provide a real-time gaming experience to potential customers. For instance, if you search the name of any online casino game on the internet, you’ll find dozens of sample videos that include reviews and top features. This comes in handy for novice players who are trying to understand the rules of the game, and evidently enough, attract them towards the casino.
Sharing Feedback and Reviews
In recent times, it has become quite common for people to share their feedback and reviews on social media platforms. It has become quite easy for players to contact the actual users of various services as there are communities and groups of various categories. People share their feedback in these communities, and new users refer to it while choosing a site to gamble. Some players specifically use them to highlight their bad experiences in order to prevent other people from using a specific product or service.
In the beginning, only non-gambling games were featured on social media platforms. Steadily, however, casino operators found a way in, and in no time, players could play games like Poker and Texas Hold’em on Facebook and other popular social media sites. Shortly after these games were released, they became an instant hit on social media, paving the way for a completely new form of gaming – social gaming.